Directional Audio

Directional audio speakers are ideally suitable for use in connection with different types of in-store media systems. The speakers can be used with printed advertisements and digital signage or as a component in the general in-store audio system. Directional audio incorporated into the advertisements or screens significantly improve the stopping power of the visuals, therefore adding to the effectiveness of the marketing media. Sound can be precisely directed so that only people in the immediate, targeted area will be exposed.

Advantages

• Attracts & excites shoppers with sound, without adding to the overall ambient noise
• Doesn’t compete or interfere with in-store audio & messaging
• Amplifies digital messages with sound
• Allows multimedia in hard to reach areas or zones

25% of consumers are influenced by audio advertising

- Arbitron Retail Media Study, Volume I

25% of people make unplanned purchases or decisions because of audio advertising

- Arbitron Retail Media Study, Volume I